Finding a better exposed location in 1987 on the corner of Johnson and Seymour, the business grew for five years before relocating to 39 W Scott Street in 1993.
The Village Market has grown to offer a variety of inventory built on customer demand and an explosion of new health trends. Our department managers have access to over 200 suppliers, including local vendors, keeping our inventory specialized and continuously updated. This allows for unique and trending products at affordable prices.
The Village Market caters to all types of diets including Keto, Paleo, Mediterranean, Gluten-free, Vegan and Vegetarian. We sell only 100% certified organic produce that is sourced locally whenever possible. We have strict standards excluding inventory that may contain high fructose corn syrup, hydrogenated oils, MSG, sodium nitrates, preservatives, hormones, antibiotics or GMOs. Our supplement companies are carefully chosen to be reputable with a 100% guarantee on quality of ingredients. Our recently expanded personal care department includes a large selection of essential oils and aromatherapy accessories. Our focus is to stock whatever is in demand, such as a growing selection of CBD and keto products.
Our kitchen staff is creative and listens to our customers, providing Grab N’ Go foods including salads, sandwiches, bakery items, smoothies and hot soup made with organic and other quality ingredients.
Village Market Specialty Foods provisions a diversity of beneficial fare to meet the diverse needs of the community!
1987-2009
Village Market Specialty Foods
528 W Johnson St, Fond du Lac, Wisconsin
Corner of Johnson and Seymour
In 1980, Jane took a job at GNC but continued to shop at a store in Oshkosh called The Kitchen Korner. After two years with GNC, Jane and Eileen Miller co-founded their own business with the mission “to provide quality food at affordable prices.” Sun Valley Natural Foods opened its doors on April 4, 1982 on the corner of Arndt & Main Street in Fond du Lac.
2010-Present
Village Market Specialty Foods
806 S. Main Street, Fond du Lac, Wisconsin
In 1984, the business name was changed to Village Market Specialty Foods and was relocated to the Cobblestone Square on South Main.
Jane and Bruce Braun
A major expansion occurred in 2010 when the Village Market moved from the then 1,500 square foot store to a 10,000 square foot store at 806 S Main Street where they continue to offer smart and wide-ranging products for the customer along with a newly remodeled space for workshops and a monthly newsletter for tips and special values. When Jane looks back she can see she was a bit ahead of her time in Fond du Lac and finds gratification in having grown from one employee in 1982 to over 22 employees now.
1993-2010
Village Market Specialty Foods
39 W Scott Street, Fond du Lac, Wisconsin
In 2000, Jane received a call urging her to purchase the Kitchen Korner Shoppe in Oshkosh because the owner was retiring. Seven years later — after two name changes and a relocation — Jane sold the second store to an employee who now owns five health stores in Wisconsin.
1984-1986
Village Market Specialty Foods
770 S Main Street, Fond du Lac, Wisconsin
Cobblestone Square
1993 (January-March)
Village Market Specialty Foods
65 W Scott Street, Fond du Lac, Wisconsin
(Temporary Location)
1982-1983
Sun Valley Natural Foods
276 N. Main Street, Fond du Lac, Wisconsin
Arndt and Main, Next to Remington's Drug Store
The inspiration for Village Market Specialty Foods began in 1972 while the founder, Jane Braun, was pregnant with her second child. Jane well remembers taping to cassette a show on KFIZ radio with host Adelle Davis. She was a popular but controversial author and nutritionist who would pave the way for Dr. Atkins and Dr. Barry Sears, author of “The Zone Diet.” With advice from her book, “Let’s Have Healthy Children,” Jane began taking vitamin E for varicose veins and would no longer need support hose to get out of bed.
2000-2006
Village Market Specialty Foods
463 N Main Street, Oshkosh, Wisconsin
806 S. Main St, Fond du Lac, WI 54935 (920) 922-2265
2006-2007
NDC (Nutrition Discount Center)
463 N Main Street, Oshkosh, Wisconsin
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